Our founder's story, vision, and purpose
VYA was born from a very personal place. I’ve been passionate about skincare since I was twelve years old—long before I understood routines or ingredients. Even then, caring for my skin made me feel confident, grounded, and connected to myself. Over time, that simple habit became a philosophy: start early, stay consistent, and treat your skin as an essential part of your wellbeing. Healthy, radiant skin isn’t a miracle—it’s a journey, guided by intention, knowledge, and the right care.
I created VYA to walk this path with you. To help you build routines that feel empowering and deliver real results. To support you in aging gracefully—not by changing who you are, but by protecting and enhancing the beauty you already have. And most importantly, to remind you that it is never too late. Your skin is alive, responsive, and capable of transformation at any age.
Thank you for trusting me with your skin.
VYA carries my heart, my vision, and my belief that everyone deserves to feel confident in their own skin.
Sincerely,
Maria