Founder's message

VYA was born from a very personal place. I’ve been passionate about skincare since I was twelve years old—long before I understood routines or ingredients. Even then, caring for my skin made me feel confident, grounded, and connected to myself. Over time, that simple habit became a philosophy: start early, stay consistent, and treat your skin as an essential part of your wellbeing. Healthy, radiant skin isn’t a miracle—it’s a journey, guided by intention, knowledge, and the right care. 

I created VYA to walk this path with you. To help you build routines that feel empowering and deliver real results. To support you in aging gracefully—not by changing who you are, but by protecting and enhancing the beauty you already have. And most importantly, to remind you that it is never too late. Your skin is alive, responsive, and capable of transformation at any age.

Thank you for trusting me with your skin.

VYA carries my heart, my vision, and my belief that everyone deserves to feel confident in their own skin.

Sincerely,

Maria

 

Our Purpose

At VYA, our purpose is rooted in a simple belief: your skin deserves care, consistency, and intention at every stage of life. From my earliest years, skincare was more than a routine—it was a daily commitment to my future self. Starting early taught me that prevention is powerful, habits matter, and long-term radiance begins with thoughtful care.

Through VYA, I want to inspire both young and mature individuals to treat their skin with respect, patience, and love—because beautiful, healthy skin is never an accident; it’s a lifestyle.

 

Our Mission

Our mission is to make effective, science-supported skincare accessible to everyone—regardless of age or experience. We aim to empower people with tools that truly work, education that builds confidence, and a philosophy that values long-term skin health over quick fixes.

Whether you’re starting your skincare journey early or rediscovering it later in life, VYA is here to guide you with clarity, quality, and compassion.

 

Our Vision

We envision a world where skincare is not rushed, complicated, or intimidating—but simple, intentional, and meaningful. A world where people of all ages embrace the idea that caring for their skin is not vanity, but an act of self-respect.

At VYA, we dream of becoming the trusted companion for every person who chooses to take that step—helping them age gracefully, glow confidently, and feel deeply connected to themselves.